"Never let the truth get in the way of a good story."
- Mark Twain

What does storytelling have to do with merchandise and apparel? Well, that’s just the beginning of our story, but we twisted that question and asked, “Why isn’t storytelling part of merchandise and apparel?”

The question sparked a journey of creativity. During the rise of YouTube vlogging, we noticed something new—a storytelling genre emerging in real-time. But calling it just “vlogging” felt off. Inspired by this evolution, we imagined a new genre, blending fiction with the everyday. And thus, Fictarive was born—a fictional narrative /fic·tear·ive/.

Today, fictarive is where stories inspire style. We craft merchandise and apparel that bring narratives to life, blending imagination and design into exclusive collections. From curated fashion to iconic movie-inspired items, every piece we create is a reason to share and a way to connect through storytelling.

Giving Back

We believe in the power of giving back. A portion of every purchase supports community-driven organizations and programs that uplift those in need. Together, we’re empowering individuals and strengthening the organizations that make a difference in their communities.

Founder

Founder and filmmaker Jared Isham set out to redefine the connection between storytelling and products. Inspired by a constant flow of creative ideas, Jared envisioned fictarive as a space to explore imaginative concepts while fostering sustainability beyond the confines of traditional studios and corporate policies.

As the driving force behind Stage Ham Entertainment, LLC, and its collective, Stage Ham Creative Group, Jared continues to innovate. Through fictarive, he’s pioneering fresh ways to merge storytelling with merchandise, crafting a unique intersection of creativity, design, and narrative expression.